We pulled 12 months of production data from three dental practices running in-house membership plans. The answer will change how you think about your uninsured patients.
Each of these practices launched their membership plan about a year ago. What you’re looking at below is their actual treatment data — not projections.
The plan fees cover preventive care: cleanings, exams, X-rays, and perio maintenance. Everything beyond that is bonus production — patients who stayed connected to the practice and said yes to the treatment they’d been putting off.
At $38/month, one practice generated nearly half a million dollars in total member value in their first year — plan fees and treatment production combined.
These patients didn’t just show up twice a year and leave. They stayed connected to the practice, built trust with their provider, and said yes to the work they’d been putting off — sometimes for years. The plan fee opened the door. This is what walked through it.
These practices launched ~12 months ago. Their member breakdown shows how plans work across different patient types — adult preventive, pediatric, and periodontal maintenance.
Rock Falls, Emmet, and Dental Studio show plan fee revenue only — treatment production data unavailable due to no PMS integration. Production-linked practices have been verified directly from their practice management software.
Use the sliders below to model your practice. Start with your plan price and a realistic first-year member count. The calculator will project your Year 1, 2, and 3 value.
