From 2008–2017, Paul helped dental offices with internal and external marketing — experiencing firsthand the challenges of finding and retaining fee-for-service patients. That experience led him to co-found Dental Menu in 2017, a complete platform that allows dental providers to offer subscription plans directly to their patients. Paul holds a bachelor's in Advertising & Marketing from BYU and an MBA from Utah State University.

Jessica Martin is a healthcare consultant, licensed psychologist, and founder of Martin Management. With more than a decade of experience — and as co-owner of a thriving dental spa — she helps dental and healthcare practices improve patient experience, strengthen team culture, optimize operations, and reduce reliance on insurance. Drawing on her background in psychology and communication, Jessica takes a collaborative, people-first approach to helping practice owners build more profitable, sustainable businesses that reflect their goals and values.